Helen joined the Royal International Air Tattoo® as Head of Marketing in 2008 and is a customer focused marketing professional with over 23 years experience. The Air Tattoo holds the Guinness World Record for the World’s Largest Military Airshow and attracts 170,000 people each year, becoming a sell out event over the past 10 years. In 2019, 245 aircraft from 39 air arms representing 25 nations took part in the three day flying spectacular which takes place at RAF Fairford each July. The Air Tattoo raises funds for its parent, the Royal Air Force Charitable Trust whose mission is to encourage young people to have an interest in aviation as well as Science, Technology, Engineering and Maths (STEM). This is a key to many of the activities at the airshow, such as the Techno Zone®.
As marketing and customer experience lead Helen’s role is to develop and implement the strategy to promote the Air Tattoo; engaging with existing and new audiences to sell tickets as well as delivering a great visitor experience. Helen holds a Business & Marketing Degree, is a Fellow of the Chartered Institute of Marketing as well as volunteer Chair of a nearby Business Club. She is a regular speaker at military and civilian events on how to engage with visitors and market Airshows. Tony de Bruyn of the Bronco Demo Team said; “Helen’s presentations rock! Best insight in successful airshow marketing you’ll ever get”